Board of Directors
Founder & Executive Director
Rare by Design
Kendra is the marketing communication specialist at the Center for Disabilities at the University of South Dakota Sanford School of Medicine in Sioux Falls, South Dakota. She is an author and spokesperson on living a life with a rare disease and disability. Kendra is the founder and executive director of the nonprofit organization, Rare by Design. She is an Augustana University graduate with a double major in Sociology and Psychology. Her career blends the two worlds in which she grew up: medicine and education. Kendra’s memberships on numerous boards, advisory groups and professional societies keeps her actively engaged locally, state-wide and nationally.
She has defined her life by a positive outlook and success in overcoming obstacles. Kendra refuses to be defined by Mucopolysaccharidosis (MPS)—the rare genetic condition she has had since birth. Kendra enjoys a stylish outfit and shoes to match as she strives to make a difference. One of her favorite colors is yellow which embodies her life motto: When life hands you lemons, make the BEST lemonade possible!
Senior Marketing and
Black Hills Energy
Alicia is a senior marketing and communications manager for Black Hills Energy, headquartered in Rapid City, South Dakota. A graduate of Augustana University in 2009, Alicia also spent a year abroad in Oslo, Norway, where she worked at the U.S. Embassy. She has over 10 years of experience in marketing and communications, including time spent at the YMCA of Rapid City and in the tourism industry, promoting the Black Hills and Badlands region. Alicia joined Black Hills Energy in 2018 and has since continued to manage the strategic communications needs of the company’s natural gas utility
and large-scale customer communication campaigns as well as special projects
and initiatives spanning across the company’s 1.3 million customers throughout an eight-state service territory.
Alicia lives in Rapid City with her husband
and daughter, and together they’re awaiting the arrival of another child later in 2021. They are an active outdoors family with a shared love for canoeing/kayaking, hiking and camping. In her downtime, Alicia finds great joy in thrift shopping and hitting up garage sales.
Founder & Executive Director
Ashley is a professional vocalist from Sioux Falls, South Dakota, where she not only sings professionally with regionally and nationally acclaimed ensembles, but also maintains a private voice studio specializing in helping 15-18-year-old singers discover the beauty within every breath and the power it gives to their unique voice. She passionately helps individuals find their voice all while serving as the executive director and founder of the nonprofit organization, Breathe Bravely. An organization dedicated to giving voice to cystic fibrosis (CF).
Ashley is a passionate advocate for the cystic fibrosis community both locally and nationally, having served on the Adult Advisory Council
CF together in Breathe Bravely’s flagship program, sINgSPIRE. An innovative approach to combating CF through the art of singing.
Ashley is grateful for the opportunity to share her life, hoping that through her own story others might know the beauty and power alive in every breath they are gifted. She and her husband, Mark, along with their two dogs, are lucky to call Sioux Falls, home.
Vice President, Marketing
Colette is the vice president of marketing at Sanford Health. She is a proud graduate of the University of Nebraska where she earned her bachelor’s in marketing. She has lived in Sioux Falls, South Dakota, since 2008 when she started at Dakota, Minnesota & Eastern Railroad/Canadian Pacific Railway where she focused on strategic service management. While there, Colette grew her skills in process improvement, data analytics and strategic problem-solving. Since joining the Sanford Health family in 2012, Colette has served in many roles and currently leads marketing insights, creative and digital strategy and marketing operations. She takes great pride in her teams’ impact on the experience of
Sanford Health employees and patients.
Colette lives in Sioux Falls with her husband, Justin, and their three boys, ages nine,
seven and five, and their two vizslas. She enjoys a busy household full of laughter, family hiking adventures, kids dinners, and Husker volleyball.
Molly is a visual designer at Lemonly who lives in Sioux Falls, South Dakota, with her husband Zach and daughter Lucy. She has a strong arts background with a passion for giving back to the community through design, mentoring young designers, and pushing the design industry to be more inclusive and accessible. She graduated from the University of South Dakota with a Bachelor of Fine Arts degree in Graphic Design and a Bachelor of Arts degree in English. Molly is a self-proclaimed urban gardener and a sideline advocate for bugs, bats, snakes and all generally underrated creatures.
Freelance Media Manager
Tana is a self-employed Media Manager with a passion for nonprofits, the arts and the community. She is Chair of the Disability Awareness and Accessibility Review Board for the City of Sioux Falls, South Dakota, active on various committees, as well as former National Ambassador for the Muscular Dystrophy Association. Tana has a significant volunteer and fundraising history, both in the rare disease community and in the arts. As a woman with a disability, and as an advocate, she strives to see more authentic representation and inclusion for those with disabilities in our local community. Tana is a music lover, cat lady and self-proclaimed fashion geek.